WORK AND PLAY ALL WORK NO PLAY All figures marked WW represent global averages. *Base = travellers who don’t book their hotel before arriving in the destination. ** Base = those who would consider using a mobile device to book business travel. Numbers cited in this infographic are from a study conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm. This survey was conducted online from August 25 to September 17, 2014 across North America, Europe, South America and Asia Pacific. The study was conducted among 8,856 employed adults aged 18 years of age and older across 25 countries (note: in South Korea, sampling was done among individuals 24 years of age and older). © Expedia and Egencia, LLC. All rights reserved. Expedia, Egencia, the Expedia logo and the Egencia logo are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. CST #2083922-50 WWW.EXPEDIA.CO.UK WWW.EGENCIA.CO.UK MOBILE the FUTURE of TRAVEL THERE’S AN APP FOR THAT! In addition to email and messaging (WW 61%, UK 52%), travellers frequently use their devices for taking pictures and video (WW 50%, UK 38%), maps and navigation (WW 47%, UK 40%), accessing social media (WW 45%, UK 33%) and to check the weather (WW 38%, UK 39%). TRAVELLERS SAY ‘NO’ TO PAYING FOR DATA Despite widespread global use of mobile devices, only (WW 35%, UK 24%) of travellers purchase an international data or roaming plan when outside their home network. 65 % NO DATA PLAN 35 % PURCHASED DATA PLAN INTERNATIONAL ETIQUETTE Consideration is key when it comes to using mobile technology in public places. UK travellers are most offended by others making calls on speakerphone (WW 53%, UK 55%); playing music, games or videos without the use of headphones (WW 47%, UK 49%); making phone calls while dining in a restaurant or café (WW 36%, UK 43%) and taking photos or videos of people they don’t know (WW 42%, UK 41%). ! 53 % 47 % 42 % 36 % SEPARATION ANXIETY Travellers from the US, Norway, Sweden,India, South Korea, Singapore, Malaysia and Thailand say losing their mobile device when travelling internationally would cause more anxiety than losing their luggage. Expense of relacing the device (WW 37%, UK 42%), loss of personal information (WW 58%, UK 41%) and having no way to contact home (WW 41%, UK 31%) were the most common reasons for anxiety. ARE WE THERE YET? Globally more than 1 in 5 travellers (UK: 1 in 5 travellers) who waited to arrive before booking a hotel, booked on their mobile device.* TRAVELLERS LOVE FREE WI-FI (WW 80%, UK 74%) of leisure travellers and (WW 86%, UK 87%) of business travellers say complimentary Wi-Fi in guest rooms and public areas is important when they book a hotel. 86 % 80 % SMART USE OF A SMARTPHONE (WW 76%, UK 56%) of leisure travellers and (WW 78%, UK 65%) of business travellers have used their smartphone in a travel-planning related capacity. 76 % LEISURE BUSINESS 78 % EVERYONE LOVES TABLETS Leisure travellers (WW 72%, UK 67%) and business travellers (WW 71%, UK 65%) are most likely to use their tablets for travel planning purposes. 72 % 71 % BUSINESS ESSENTIALS When travelling for business, maps and directions (WW 60%, UK 65%), automatic updates to an itinerary (WW 51%, UK 38%) and the ability to check into a flight (WW 47%, UK 37%) are deemed to be the most essential information or functions for a global travel app.. 60 % 51 % 47 % NOT PLAYING FAVOURITES (WW 37%, UK 51%) of business travellers prefer to book on their tablet while (WW 41%, UK 35%) prefer to use their smartphone; (WW 22%, UK 14%) of business travellers say the two are interchangeable.** 41 % 37 % 22 % STAYING IN TOUCH ON THE ROAD Business travellers’ most likely uses of their smartphones include managing itineraries (WW 37%, UK 28%), researching destinations (WW 35%, UK 26%), receiving flights alerts (WW 28%, UK 23%), checking in for flights (WW26%, UK 18%), shopping for hotels (WW 25%, UK 16%). 37 % 35 % 28 % 26 % 25 %