VISUAL INVENTORY EXPEDIA TING JIANG . APR 10 2015
Aug 13, 2015
V ISUAL INVENTORYE X P E D I A
T I N G J I A N G . A P R 1 0 2 0 1 5
Introduction
I n t h i s d o c u m e n t , y o u w i l l f i n d a c o l l e c t i o n o f t h o u g h t s t h a t c a n b e u s e d t o r e d e s i g n E x p e d i a ’s n e w w e b s i t e .
Warning: Concept is importantWarning: Concept Leads Design
SUCCESSFUL WEBSITE ALWAYS BEGIN WITH A GOOD DESIGN
CONCEPT.
Design is user-centric. Bright images will enable users to reach their goals
with pleasure.
“Less is More”
Cu r r e n t E x p ed i a web s i t e i s
v e r y c r owded . Wh i t e s p a c e s
h e l p u s e r s t o d i g e s t
i n f o rma t i o n , e s p e c i a l l y when
t h e r e ’ s a l a r g e amoun t t o
p r o c e s s .
When t oo many i t ems have emphas i s , none o f t h em
does . Use r s cou ld no t r e a ch t h e i r goa l s e f f i c i en t l y
un l e s s t h e webs i t e has a c l e a r h i e r a r chy t h a t po in t
t h em t o t h e r i gh t d i r e c t i on . Exped i a cou ld s imp l i f y
i t s webs i t e and g i v e emphas i s on a s i ng l e i t em .
Emphasize on a single item
– J O H N N Y A P P L E S E E D
“Type a quote here.”
E m p h a s i s o n s e a r c h f u n c t i o n .
C o n c i s e a n d e a s y t o u s e .
Warning: Concept is importantHow colour scheme helps?
COLOUR
Colour scheme is probable the first thing users will notice when they visit a website. Colour scheme is also an effective tool to
deliver messages and influence users’ mood.
Colour scheme does not have to be complicated.
Consistency should be there to make the
website look fantastic.
Find the right tone
Warning: Concept is important
T h e W e b s i t e C o p y A n d G r a p h i c W o r k s To g e t h e r F o r m To n e . I f T h e To n e I s R i g h t , U s e r s W i l l E a s i l y G e t To K n o w
Yo u r B u s i n e s s A n d Ta k e T h e N e x t S t e p To P u r c h a s e O r I m p o r t a n t A c t i o n .
TONE
Is Modern Tone Suitable For Expedia’s Website? The Web Design Company’s Website Below Is Morden, Concise, And Minimalist.