Enable Sales as Social Marketeers

Scale up Lead Gen Engine ; Enable Sales as Social MarketeersSales Acceleration Technology

JORGE ARALUCE CEO & FOUNDER

jorge@relevante.me

45%CONCEPT Filter

Focus in BUSINESS

Persona Approach

BUSINESS SUCCESS IS BASED INRELATIONS-TRUST-SCALE

SCALE THE

PROCESS

BUILD YOUR CLIENT BASE

GET THEIR TRUST

45%

BUT SCALE UP IS NOT EASY**MONEY AND/OR TIME

GOOD CONTENT GETS WASTED

ADS ARE EXPENSIVE

COLD CALL/EMAIL LOW % RATIO

SUCKS TIME

SOCIAL MEDIA

$2- 55$ CPC 1%-2,5% CTR

90% tweets unread

i

MarketProspects & customers

Influencers & Partners

HOW TO LEVERAGE MY NETWORK TO BE ABLE TO SCALE ?

CONCEPT Filter

Focus in BUSINESS

Persona Approach

$20B

$20B

BE A MARKETEER TO YOUR NETWORK

$16B*

$4.8B45%

Content build trust and attracts

Engage & Interact across media

Social Networking Content Marketing

Scale up web services

Develop your

stakeholdersnetwork

BUILD

WARM

REACH

NURTURE

SOCIAL OUTREACH

Automated content curation and distribution

Automated intelligence for engagement

at scale

Build group lists based on customer buying

signals

LEAD GEN ENGINE

1 2 3

a system that enable PERSONAL INTERACTIONS at SCALE

FIND QUALIFIED PROSPECTS

EXPOSED THEM TO YOUR CONTENT

RELATIONSBIOGRAPHY HABITAT

Titles , job & profile description in

Linkedin & Twitter

Connections of a reference profile

People related to content

SOCIAL ACTIVITY

Get full name, company name, title of Prospect, biography , social profiles and activity , LinkedIn groups & EMAIL

1

Linkedin groups, Twitter hashtags Attendee list of

events

BUILD YOUR PROSPECTS LIST BASED ON 4 KEY BUYING SIGNALS

SET UP A CONTENT ENGINE

CREATED OR CURATED

CASE STUDIES

ARTICLES

BLOG POST

EVENT

VIDEO

GROUP

DISTRIBUTIONCONTENT HUB

Automate the Curation, Publication and distribution of branded content2

CONTENT CURATION

BY TOPIC -CLUSTER

BRAND HOOKS

ENGAGE- COMENTS &

SHARES

TRACKING & ATRIBUTION

ENGAGE - SOCIAL OUTREACHUnified cadence across channels and email

Cold calling/emailing has

only a 1%-2.5%

success rate (KELLER RESEARCH

CENTER)

x20

3

AUTOMATED INTELLIGENCE

TWITTER AUTORESPONSES

1ST/2ND/3RD & 4TH DM

FOLLOW / GET FOLLOWED

Define “rules of engagement” with each group with a common interest, that share a message or content specific for that common interest

LIKES - FAV- RT

“WEEKLY ” TOPIC DIGEST

DIRECT MESSAGE-EMAIL

“YOU GOT PUBLISHED”

i

MARKET, MEDIA, INFLUENCERS…

CLIENTS

PARTNERS

a systematic way to find , nurture and scale your influence over your stakeholders total market

LEVERAGE YOUR NETWORK

Sales Acceleration Technology