Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

The power of authentic messages and targeted communication in the new normal.

Dumitrita GhenciuEmployer Branding Conference, 11th September 2020

Employer Branding goes

digital.

Employer

Branding

Strategist

Understand business needs, candidates behavior and create suitable platforms for them to meet

Antropology and

Ethnography

Explorer

Understanding the meaning behind patterns, customs and traditions

Locations and Key dataBosch Group in Romania

Bosch

as employer

of choice

According to Catalyst Solutions Study, 2020 results

Bosch as employer of choice

Objectives of the campaigns

We are constantly looking for local stories that sustain our EVP and core messages.

Raising visibility of the jobs campaigns and meaningful candidates experience.

Bosch as employer of choice

Types of the campaigns

Bosch as employer of choice

Strategic Target Groups Portfolio

3

3

2

3

4

5

1

Position Bosch as Employer of choice through authentic

messages and targeted

communication.

Recognition of employee performance

Pleasant, friendly work atmosphere

Leaders encourage and support the

development of their employees

Ensures job security

There are subject matter experts to

learn from

According to Catalyst Solutions Study, 2020 results

Bosch Romania on Social Media

+100 colleagues

involved in more than

10initiatives

and ongoingcampaigns

during a year

The power of

testimonials

The power of testimonials

New normal.

What’s next?

Follow us on Facebook | Instagram | LinkedIn

Bosch.ro/RemarkablePeople | Bosch.ro/Cariere