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The power of authentic messages and targeted communication in the new normal. Dumitrita Ghenciu Employer Branding Conference, 11 th September 2020 Employer Branding goes digital.
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Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

Sep 26, 2020

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Page 1: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

The power of authentic messages and targeted communication in the new normal.

Dumitrita GhenciuEmployer Branding Conference, 11th September 2020

Employer Branding goes

digital.

Page 2: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

Employer

Branding

Strategist

Understand business needs, candidates behavior and create suitable platforms for them to meet

Page 3: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

Antropology and

Ethnography

Explorer

Understanding the meaning behind patterns, customs and traditions

Page 4: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

Locations and Key dataBosch Group in Romania

Page 5: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

Bosch

as employer

of choice

According to Catalyst Solutions Study, 2020 results

Page 6: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

Bosch as employer of choice

Objectives of the campaigns

We are constantly looking for local stories that sustain our EVP and core messages.

Raising visibility of the jobs campaigns and meaningful candidates experience.

Page 7: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

Bosch as employer of choice

Types of the campaigns

Page 8: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

Bosch as employer of choice

Strategic Target Groups Portfolio

Page 9: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

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3

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5

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Position Bosch as Employer of choice through authentic

messages and targeted

communication.

Recognition of employee performance

Pleasant, friendly work atmosphere

Leaders encourage and support the

development of their employees

Ensures job security

There are subject matter experts to

learn from

According to Catalyst Solutions Study, 2020 results

Page 10: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

Bosch Romania on Social Media

Page 11: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

+100 colleagues

involved in more than

10initiatives

and ongoingcampaigns

during a year

Page 12: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them
Page 13: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

The power of

testimonials

Page 14: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

The power of testimonials

Page 15: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them
Page 16: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them
Page 17: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them
Page 18: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them
Page 19: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

New normal.

What’s next?

Page 20: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them
Page 21: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them
Page 22: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them
Page 23: Employer Branding goes digital....Employer Branding goes digital. Employer Branding Strategist Understand business needs, candidates behavior and create suitable platforms for them

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