The power of authentic messages and targeted communication in the new normal. Dumitrita Ghenciu Employer Branding Conference, 11 th September 2020 Employer Branding goes digital.
The power of authentic messages and targeted communication in the new normal.
Dumitrita GhenciuEmployer Branding Conference, 11th September 2020
Employer Branding goes
digital.
Employer
Branding
Strategist
Understand business needs, candidates behavior and create suitable platforms for them to meet
Antropology and
Ethnography
Explorer
Understanding the meaning behind patterns, customs and traditions
Locations and Key dataBosch Group in Romania
Bosch
as employer
of choice
According to Catalyst Solutions Study, 2020 results
Bosch as employer of choice
Objectives of the campaigns
We are constantly looking for local stories that sustain our EVP and core messages.
Raising visibility of the jobs campaigns and meaningful candidates experience.
Bosch as employer of choice
Types of the campaigns
Bosch as employer of choice
Strategic Target Groups Portfolio
3
3
2
3
4
5
1
Position Bosch as Employer of choice through authentic
messages and targeted
communication.
Recognition of employee performance
Pleasant, friendly work atmosphere
Leaders encourage and support the
development of their employees
Ensures job security
There are subject matter experts to
learn from
According to Catalyst Solutions Study, 2020 results
Bosch Romania on Social Media
+100 colleagues
involved in more than
10initiatives
and ongoingcampaigns
during a year
The power of
testimonials
The power of testimonials
New normal.
What’s next?
Follow us on Facebook | Instagram | LinkedIn
Bosch.ro/RemarkablePeople | Bosch.ro/Cariere