Transcript
World Class Original Fragrances for Men
1951
HISTORY
• Started off as the Men’s range of Yardley. • Early 20th Century : Yardley became the World’s Largest Soap and Perfumery
Manufacturer. • English Blazer – Born in 1951. First foray into Men’s Grooming.• Yardley went into administration in 1998. English Blazer was acquired by Parfum
Bleu. • 2011 : English Blazer is re-launched across as an Original Fragrance Player focused
on Men.
SPIRIT
• English Blazer – Unique, Inspiring and Enduring brand.• Tone of Un-assuming class and Proud breeding.• Heralds in a new era of Distinguished Masculinity. • English Originality, Forthrightness and Passion to stand ahead.
• English Blazer will strive forward to be an Inspiring, Stimulating range and stay true to its Roots.
1951
PHILOSOPHY
• Fragrance should be an Identity• Fragrance is only as strong as its Spirit• Fragrance can be Unforgettable• Fragrance is a Journey• Fragrance is Timeless• Fragrance is You
We Believe
ORIGINAL BLACK GOLD
TIMELESS LONDONCOPPER
ORIGINAL
Unique, Authentic & Superior. Delivers True Substance and Unforgettable Charisma
ORIGINAL
ORIGINAL
BLACK
BLACK
BLACK
Modern, Creative, Relevant. Black is Energetic and Exciting
GOLD
Light, Sophisticated, Stylish. The Sensitive Side of the Blazer Family.
GOLD
GOLD
• Gold Fragrance being upgraded by Aug 2012
• Packaging also being upgraded
TIMELESS
100 Ml- Eau De Toilette
TIMELESS
100 Ml- Eau De Toilette • An Intense woody Masculine fragrance.
• Carefully designed original fragrance
COPPER
100 Ml- Eau de Toilette
COPPERCOPPER
100 Ml- Eau De Toilette
• Refined in a traditional way.• Intense Fragrance.
100 Ml- Eau De Toilette
LONDONLONDON
LONDONLONDON
Inspired by London – the Global City
• Truly Masculine• Uniquely English
150 ml Deodorant Sprays
RETAIL EXECUTIONSRETAIL EXECUTIONS
Future
• Product Innovation will be the key growth driver for English Blazer
• English Blazer will remain a very Focused Male Fragrance Player.
• Distribution Centric approach to development of the brand.
Contact Details
• Parfum Bleu Limited203, Courthouse Road,
Maidenhead, Berkshire, SL 6HP, England.
• Globrands FZE, 707, 6 East- A Block,
Dubai Airport Free zone. Dubai
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