Eb intro presentation

World Class Original Fragrances for Men

1951

HISTORY

• Started off as the Men’s range of Yardley. • Early 20th Century : Yardley became the World’s Largest Soap and Perfumery

Manufacturer. • English Blazer – Born in 1951. First foray into Men’s Grooming.• Yardley went into administration in 1998. English Blazer was acquired by Parfum

Bleu. • 2011 : English Blazer is re-launched across as an Original Fragrance Player focused

on Men.

SPIRIT

• English Blazer – Unique, Inspiring and Enduring brand.• Tone of Un-assuming class and Proud breeding.• Heralds in a new era of Distinguished Masculinity. • English Originality, Forthrightness and Passion to stand ahead.

• English Blazer will strive forward to be an Inspiring, Stimulating range and stay true to its Roots.

1951

PHILOSOPHY

• Fragrance should be an Identity• Fragrance is only as strong as its Spirit• Fragrance can be Unforgettable• Fragrance is a Journey• Fragrance is Timeless• Fragrance is You

We Believe

ORIGINAL BLACK GOLD

TIMELESS LONDONCOPPER

ORIGINAL

Unique, Authentic & Superior. Delivers True Substance and Unforgettable Charisma

ORIGINAL

ORIGINAL

BLACK

BLACK

BLACK

Modern, Creative, Relevant. Black is Energetic and Exciting

GOLD

Light, Sophisticated, Stylish. The Sensitive Side of the Blazer Family.

GOLD

GOLD

• Gold Fragrance being upgraded by Aug 2012

• Packaging also being upgraded

TIMELESS

100 Ml- Eau De Toilette

TIMELESS

100 Ml- Eau De Toilette • An Intense woody Masculine fragrance.

• Carefully designed original fragrance

COPPER

100 Ml- Eau de Toilette

COPPERCOPPER

100 Ml- Eau De Toilette

• Refined in a traditional way.• Intense Fragrance.

100 Ml- Eau De Toilette

LONDONLONDON

LONDONLONDON

Inspired by London – the Global City

• Truly Masculine• Uniquely English

150 ml Deodorant Sprays

RETAIL EXECUTIONSRETAIL EXECUTIONS

Future

• Product Innovation will be the key growth driver for English Blazer

• English Blazer will remain a very Focused Male Fragrance Player.

• Distribution Centric approach to development of the brand.

Contact Details

• Parfum Bleu Limited203, Courthouse Road,

Maidenhead, Berkshire, SL 6HP, England.

• Globrands FZE, 707, 6 East- A Block,

Dubai Airport Free zone. Dubai