Daniel Russell's NetSquared DC presentation
Post on 12-Apr-2017
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Transcript
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and an LA Radio Show
Building BUZZ with
Creative Content
67% of marketers say blogs are the most effective method
of content marketing
Opportunity
Credit: Technorati
Credit: HubSpot
55% NPR
35% NY Times
Percent of social shares that were sponsored content:
• 2.5 million blog posts daily
Challenge
Credit: Technorati, Parse.ly
• 3.2 days is the median lifespan for content
1. Test Channels
2. High Value Content
3. Amplify Opportunities
3 Focuses
1. Test Channels
• Match target market with the right social platforms
• Cultivate a “get the ball rolling” base
• Test out different genres of content
News
Guides
Funny
Stats
2. High Value Content
• Focus on your best channel
• Make content shareable or “viral ready”
• Promote content on non-social forums
3. Amplify Opportunities
• Assume people are bad at promoting their content
• Apply your channel strategies to outside content
• Make their message shareable
v Our launch story was featured on the front page
v Reporter contacted me offering to cover Attentiv in the future
v We kept the ball rolling as long as we could
- Test and pick the best channels - High-value shareable content - Amplify, keep the ball rolling
Takeaways
Thank You Email:
daniel.russell@gofishdigital.com
Twitter: @dnlRussell
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