Customer decision journey to ME London

Customer decision journey to

ME LONDON

“Cultured, fashionable guests” “Savvy” “Cosmopolitain” Searching for a new experience Early 30s to 50 Business stay

Costumers’ profile

(Londonfashionweek, 2013). (Telegraph, 2013)

Customer’s awareness

• Word of mouth• Social network• Email• Online and printed advertising

ME London336-337 The StrandLondon WC2R 1HA

Prior booking, the customer

can judge of the hotel’s quality by clicking on the ME London reviews in Trip Advisors.

Customer’s consideration

Trip advisors also provides a full list of competitor hotels, ranked by their number of stars, location, reviews, facilities…

Hotel Website :

http://www.melia.com/en/hotels/united-kingdom/london/me-london/index.html

Intent

Once the choice of the hotel has been made. A

first intent of purchase will be made through the hotel webpage.

Intent

• Range, • Price,• Availabilty

Will be the next steps to be considered

Further Discounts or

offers can be searched on :

Bookingbuddy.co.uk Booking.com Londontown.com Skiddle.com Ebookers.com

Decision to purchase

Travel