New consumer decision journey

NEW CONSUMER DECISION JOURNEY

PRESENTED BY : SARIKA KANSAL SOMESH GUPTA SHUBHAM JAIN

CONTENTS

• 4 Distinct Phases

• Traditional journey

• Changes

• New journey

• 4 Interconnected Capabilities

• What to do?

4 DISTINCT PHASES

• Consider

• Evaluate

• Buy

• Enjoy , Advocate and Bond

Supplier

Problem

SolutionProduct

2009

TRADITIONAL JOURNEY

Change in our way to locate a place

1990 2000 2010

Change in our way to find information

Decision journey for consumers has changed and this change is global

New Decision Funnel

Problem

Solution

Product

Supplier

2015

NEW JOURNEY

Percentage companies admit they have limited to no understanding on how their customers interact with them digitally

4 INTERCONNECTED CAPABILITIES

• Automation

• Proactive Personalization

• Contextual interaction

• Journey innovation

So don’t just build a Great product

Build triggers in your product…

Personalized Names on cups triggers consumers to click pictures of them and post them on Social media such as Snapchat

LeveragesSocial media as a

Touch point

THANK YOU