Customer Decision Journey

Customer Decision Journey

www.marriott.fr/hotels/travel/ncejw-jw-marriott-cannes/

Type of customer

• Customer looking for a 5* hotel in Cannes, in south of France

• Perfect situation in the city, on “La Croisette” in front of the beach

• Customer looking for a luxurious services

• Customer looking for leisure

• Customer can also looking for corporate meetings

Research hotel on internet

• Customer goes on internet and research: “hotel 5* in Cannes”

• The first link that customer found is www.booking.com and www.hotels.com (OTA)

• JW Marriott hotel arrives in the 4th and 2nd place

Hotel’s information

• 5* hotel

• Cannes – Croisette

• Comments of the hotel on OTAs are good and he has a high score of like

• Choice type of rooms

• High budget

Making reservation

• Directly on the OTAs www.booking.com or www.hotels.com

• Easy and fast

• Promotions

Conclusion

Use OTAs to fit a journey is the easier way to book an hotel and get some exclusive promotions.

Nowadays it is the most common way for booking on Internet.