Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

Enterprise Email Marketingfor customers who have outgrown

their current email marketing provider

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ANTOINE DUPONT

CEO, Speaker, StrategistKatapult Marketing

P 561-272-8567M 561-441-5478www.antoinedupont.comwww.katapult.marketingantoine@katapult.bizSkype: adupont65 |

§ Originally from Paris, France• In the USA since 1989

§ Internet Marketing Strategist§ Content Marketing Practitioner§ Public Speaker

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Slides + on-demand version of the webinar webinar will be available tomorrow morning.

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BEFORE WE BEGIN…

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HOW TO CRUSH THE COMPETITION WITH CONTENT MARKETING IN 2018

Agenda ‣ Bad Habits & Myths

‣ How To Create Content People Want To Read

‣ Best Format To Use

‣ Share Triggers

‣ Ways To Promote Your Content

‣ Review Case Studies

CONTEXT MARKETING

2018

DRIVE TRAFFIC TO WEBSITE PAY ATTENTION TO ME

2012

THANK YOU

BAD HABITS & MYTHS

Lots of Content

Lots of Content

Short & Sweet

Short & Sweet

so 2012

BETTER HABITS

1 > 100

Relevant Authority

Sticky

STEP BY STEP

RESEARCH SOURCES

Brian Dean’s Skyscrapper Technique

“SEO That Works”

Top 40 Make it Better

Promote

AnswerThePublic.com

FORMAT

LISTS Top 10…

23 Ways to…

CROWD SOURCE Best Practices Awards & Tips

GUIDES All The Info &

Resources On A Topic

SEO

1% Density vs.

Related Keywords/phrases

1% Density vs.

Related Keywords/phrases

website.com/my-nice-blog-about-content-marketing

vs. website.com/content-marketing-blog

website.com/my-nice-blog-about-content-marketing

vs. website.com/content-marketing-blog

SHARE TRIGGERS

Utility : 30% Content Length : 3000 words

Positive Emotions : 77% Looking Good

(100 Million Articles)

Noah Kagan OkDork.com

PROMOTE

1-2 MINUTE VIDEO SNAPSHOT LINK TO CONTENT

59 SECONDS VIDEO

LINK BUILDING

BEST BACKLINKS .edu .gov

CASE STUDIES

LIST BLOG “Debt Collection”

Research Showed Questions About “Phone Harassment”

1 Month Research & Production #6 Nationwide

#1 Local Market

CROWD SOURCE BLOG “How to Display Art”

Asked 357 Interior Designer 54 Answered

3 Month Research & Production #7 Nationwide

#2 Local Market

GUIDE BLOG “Domestic Violence”

Created Ultimate Resource Facts, Helpline, Support Groups

1 Month Research & Production #1 Local Market

REAL RESULTS

From 100 to 5620 organic visitors per month

RECAP

Lots of Content

so 2012

Lots of Content

Relevant Authority

Sticky

AnswerThePublic.com

LISTS GUIDES

CROWD SOURCE

GET STARTED TODAY OR…

THANK YOU

THANK YOU

Antoine DupontCEO of KATAPULT MarketingDigital Marketing Strategist | Speakerwww.katapult.marketingwww.antoinedupont.com

Questions? Ask Antoine

10

WE THANK YOUWe appreciate you taking the

time to watch this today!

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