Cognitive Biases in Action: Familiarity Breeds Content

Do you consider yourself a rational, logic-driven person? Most of us do. Unfortunately, while most of us don’t want to admit it, even the best logic is usually tainted by emotions—emotions that we often don’t even realize are twisting our thinking. In psychology, they refer to these emotional influences as “cognitive biases”. While the existence of cognitive biases is a blow to the rational mind’s ego, if you understand them, they are actually an incredibly powerful construct for understanding yourself and your customer base. This makes them incredibly useful tools in your marketing toolbox. Let’s take a look at what cognitive biases are, how they work and a few cognitive biases you can put to work in your own marketing campaigns!