Changing Channel - Linkdex iGaming #thinktank

CHANGING CHANNEL

Remote Control by Jason Trimhttp://www.flickr.com/photos/purpcheese/4031751643/

Jono AldersonHead Of Insight @ Linkdex

iGaming...

Tough Mudder PA #1 by The 621st Contingency Response Winghttp://www.flickr.com/photos/621crw/6984091812/

THE END IS NIGH

Etna Volcano Paroxysmal Eruption Jan 12 2011 by Gnuckxhttp://www.flickr.com/photos/purpcheese/4031751643/

KEYWORD DATA

PRIVACY ISSUES

REGULATION CHALLENGES

So...

Crossed Wires by Howard Lakehttp://www.flickr.com/photos/howardlake/4834299551/

We need BETTER...Not MORE

PHONETRACKING

Next...

[Screenshots]

Humanise your analytics

But…!

Don’t worry...

<script type="text/javascript">try{(function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); // doubleclick checker -(function() { var o=onload, n=function(){setTimeout(function(){ if(typeof _gat === "undefined"){ (function(){ var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})(); _gaq.push(['_trackEvent','GA Remarketing Tag','DC Script','Failed',0,true]);}}, 1000); } if (typeof o!='function'){onload=n} else { onload=function(){o(); n()}}})(window); // Rest of your code

}catch(err){ //Do nothing}</script>

Leads us nicely onto...

UNIVERSAL ANALYTICS*

*But it’s not that universal

But what about...

…?

Good kit...

Direct Monster

A quick aside...

PRIMARY DOMAIN

APP

MOBILE SITE

BLOG

Useful Insight tips...

http://semphonic.com/white-papers/wpaper_005_functionalism_new_approach.pdf

Advanced Asset Tracking

Some clever SEO stuff...

Reciprocal Indexation

Second-page poaching

TYNT but better

PhraseBait

Lastly. Getting buy-in...

http://www.cardinalpath.com/

www.slideshare.net/jonoalderson/

Parting thoughts...

Get there first.