Black tie forum

FACEBOOK 101

WHY?

618 Million

6 hours23%

2.5 billion2.7 billion

Daily active users on Facebook

Average Hours per month spent by mobile users on FB

Average hours per month by desktop users

Percent of all time spent on apps in the US

Likes per dayContent shares per day

11

FACEBOOK TARGET MARKET

Audience68,000 peopleWho live in the United StatesWho live in Georgiaage exactly 50 and olderWho like #AARP

Audience11,600 peopleWho live in the United StatesWho live in Georgiaage exactly 40 and olderWho like #Baby boomer

Audience820,000 peopleWho live in the United StatesWho live in Georgiaage exactly 55 and older

These are a few examples of the audiences we can target using Facebook Ads. Tailoring a message to your specific audience will help

generate leads and engage consumers.

WHY FACEBOOK

Goal

.

• Drive Traffic• Create

Conversions• Increase Brand

Equity• SEO

HOW?

PAGE VS. PROFILE

PROFILE PAGE

Profile is your

personal page you

use to stay

connected to family

and friends.

Facebook Fan Page is a page designed to engage customer

s and provides insightful analytic

tools

Demographics

Psychographics

Technographics

A

B

C

BUILD THE RIGHT AUDIENCE

GIVE SOME STUFF AWAY

ADS & PROMOTED POSTS

Promoted posts appear higher in News Feed, so there's a better chance your audience will see them. There are two ways to promote a post: from your personal account and from your Facebook Page.

An individual ad includes its creative (ex: the image and text it uses) and the specific audience it targets.

PROMOTED POSTS ADS

CONTENT

WHAT?

CONTENT LIST OPTION

TRENDS

BIG PROJECTS

TAKE A STAND

FUNNY

B

C

D

E

CONTENT LIST OPTIONHow to Format Your

Content

A PRACTICAL DAY TO DAY

CREATE VS. CURATE

cre·ate. [kree-eyt]

verb. to evolve from one’s own though or imagination, as a work of art or an invention.

cu·rate. [kyoo-reyt]

verb. to pull together, sift through, and select for presentation, as music or website content.

ENGAGING

FREQUENCY VS. TIMING

SUMMARY

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A

W

T

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WWW.BLACKTIECREATIVE.NET

678.521.2420

GROBERTS@BLACKTIECREATIVE.NET

BLACK TIE CREATIVE

THANK YOU FOR YOUR TIME

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