FACEBOOK 101
Dec 03, 2014
FACEBOOK 101
WHY?
618 Million
6 hours23%
2.5 billion2.7 billion
Daily active users on Facebook
Average Hours per month spent by mobile users on FB
Average hours per month by desktop users
Percent of all time spent on apps in the US
Likes per dayContent shares per day
11
FACEBOOK TARGET MARKET
Audience68,000 peopleWho live in the United StatesWho live in Georgiaage exactly 50 and olderWho like #AARP
Audience11,600 peopleWho live in the United StatesWho live in Georgiaage exactly 40 and olderWho like #Baby boomer
Audience820,000 peopleWho live in the United StatesWho live in Georgiaage exactly 55 and older
These are a few examples of the audiences we can target using Facebook Ads. Tailoring a message to your specific audience will help
generate leads and engage consumers.
WHY FACEBOOK
Goal
.
• Drive Traffic• Create
Conversions• Increase Brand
Equity• SEO
HOW?
PAGE VS. PROFILE
PROFILE PAGE
Profile is your
personal page you
use to stay
connected to family
and friends.
Facebook Fan Page is a page designed to engage customer
s and provides insightful analytic
tools
Demographics
Psychographics
Technographics
A
B
C
BUILD THE RIGHT AUDIENCE
GIVE SOME STUFF AWAY
ADS & PROMOTED POSTS
Promoted posts appear higher in News Feed, so there's a better chance your audience will see them. There are two ways to promote a post: from your personal account and from your Facebook Page.
An individual ad includes its creative (ex: the image and text it uses) and the specific audience it targets.
PROMOTED POSTS ADS
CONTENT
WHAT?
CONTENT LIST OPTION
TRENDS
BIG PROJECTS
TAKE A STAND
FUNNY
B
C
D
E
CONTENT LIST OPTIONHow to Format Your
Content
A PRACTICAL DAY TO DAY
CREATE VS. CURATE
cre·ate. [kree-eyt]
verb. to evolve from one’s own though or imagination, as a work of art or an invention.
cu·rate. [kyoo-reyt]
verb. to pull together, sift through, and select for presentation, as music or website content.
ENGAGING
FREQUENCY VS. TIMING
SUMMARY
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A
W
T
E
WWW.BLACKTIECREATIVE.NET
678.521.2420
BLACK TIE CREATIVE
THANK YOU FOR YOUR TIME
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