Are You an Analytics Company - Iloveapis2013 - keynote

Are you an Analytics company?Anant Jhingran

@jhingran

“We find that firms that adopt data-driven decision making have output

and productivity that is 5-6% higher than what would be expected given

their other investments in information technology usage.”

Strengths in numbers: How does data driven decision making affect firm performance? by Erik

Bryjolfsson et al (MIT-Sloan School of Management)

Business Impact

Analytics and Digital Success

Analytics & Big Data Engagement

API & App Engagement

High Performers

Low Performers

Analytics and Digital Success

Low Performers

Analytics & Big Data Engagement

API & App Engagement

How do you get here?

High Performers

Additional data can lead to 25% wasted effort

This is not the answer

CAVA is the answer

Collect

Analyze

Visualize

ActCAV

A

Analytics Driven Digital Transformation

CAVA

Business Imperatives

Technical Capabilities

Organizational Design

Analytics Driven Digital Transformation

CAVA

Business Imperatives

Technical Capabilities

Organizational Design

Have Clear Goals

CUSTOMER ENGAGEMENT

DEVELOPER ADOPTION

BACKEND OPTIMIZATION

DeveloperUser APIApp API Team Backend

Have Clear Paths

“There are known knowns. These are things we know that we know.

There are known unknowns. That is to say, there are things that we

know we don't know.

But there are also unknown unknowns. There are things we don’t

know we don't know.”

Donald Rumsfeld

Choices Drive Analytics

“There are known knowns. These are things we know that we know.

There are known unknowns. That is to say, there are things that we

know we don't know.

But there are also unknown unknowns. There are things we don’t

know we don't know.”

Donald Rumsfeld

Customer Behavior from the previous quarter

Customer Behavior in the current quarter

Rate of churn for customers with age > 50 and income < 30K?

Known Knowns @ Apigee

API Traffic

First Week, Last Quarter

Visits

First Week, Last Quarter

Known Unknowns @ Apigee

Daily Visits

Daily API Traffic

Daily Visits by Segment

API Traffic by Activity Level

Primary KPIs Secondary KPIs

Dealing with Unknown Unknowns

Known Unknowns

Unknown Unknowns

Hypotheses

Data + ContextAnalysis

Goals

Unknown Unknowns @ Apigee

Developer Adoption

Share of direct, ads, referrals, search traffic

Developer Funnel

Smart Exploration @ Apigee

Known Unknowns

Unknown Unknowns

Hypotheses

Data + ContextAnalysis

Goals

Contexts for Digital Business

Your Digital Assets

AP

I AP

I

API

API

Importance of Context

Analytics Driven Digital Transformation

CAVA

Business Imperatives

Technical Capabilities

Organizational Design

“We have to move business intelligence from the periphery of

operations to the center of how business gets done”

Bob McDonald, CEO PG&E, Feb. 2013

Democratize Analytics

Analytics at the Periphery Analytics at the Core

Analytics Driven Digital Transformation

CAVA

Business Imperatives

Technical Capabilities

Organizational Design

Digital Business Data Architecture

ETL is Dead APIs and Data

Technical Capabilities

Signals Abstractions

JavaScript Configuration

Collect

Analyze

Visualize

Act

Real Time Optimizations

Collect User Interactions• Add to Cart• View Product Details

Identify at-risk customers

Engage At-Risk Customers• Push Notifications• Personalization

Example: Convert at-risk shoppers into buyers

View interaction path across channels

Analytics Driven Digital Transformation

CAVA

Business Imperatives

Technical Capabilities

Organizational Design

Classifying Yourself

Are you ready for an

Analytics Driven Digital Transformation?

Thank You