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Are you an Analytics company? Anant Jhingran @jhingran
28

Are You an Analytics Company - Iloveapis2013 - keynote

Jan 28, 2015

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Technology

Apigee

Every company is an analytics company first! Hear from Anant Jhingran at ilvoeapis2013 about how analytics and digital success go hand-in-hand. Hear how the CAVA framework - Collect - Analyze - Visualize - Act - drives digital transformation. How to set clear goals and consider the business imperatives, organizational design and technical capabilities needed for analytics driven digital transformation.

For more slides and videos from I ♥ APIs 2013, see http://apigee.com/about/iloveapis-conference/every-business-digital-business
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Page 1: Are You an Analytics Company - Iloveapis2013 - keynote

Are you an Analytics company?Anant Jhingran

@jhingran

Page 2: Are You an Analytics Company - Iloveapis2013 - keynote

“We find that firms that adopt data-driven decision making have output

and productivity that is 5-6% higher than what would be expected given

their other investments in information technology usage.”

Strengths in numbers: How does data driven decision making affect firm performance? by Erik

Bryjolfsson et al (MIT-Sloan School of Management)

Business Impact

Page 3: Are You an Analytics Company - Iloveapis2013 - keynote

Analytics and Digital Success

Analytics & Big Data Engagement

API & App Engagement

High Performers

Low Performers

Page 4: Are You an Analytics Company - Iloveapis2013 - keynote

Analytics and Digital Success

Low Performers

Analytics & Big Data Engagement

API & App Engagement

How do you get here?

High Performers

Page 5: Are You an Analytics Company - Iloveapis2013 - keynote

Additional data can lead to 25% wasted effort

This is not the answer

Page 6: Are You an Analytics Company - Iloveapis2013 - keynote

CAVA is the answer

Collect

Analyze

Visualize

ActCAV

A

Page 7: Are You an Analytics Company - Iloveapis2013 - keynote

Analytics Driven Digital Transformation

CAVA

Business Imperatives

Technical Capabilities

Organizational Design

Page 8: Are You an Analytics Company - Iloveapis2013 - keynote

Analytics Driven Digital Transformation

CAVA

Business Imperatives

Technical Capabilities

Organizational Design

Page 9: Are You an Analytics Company - Iloveapis2013 - keynote

Have Clear Goals

CUSTOMER ENGAGEMENT

DEVELOPER ADOPTION

BACKEND OPTIMIZATION

DeveloperUser APIApp API Team Backend

Page 10: Are You an Analytics Company - Iloveapis2013 - keynote

Have Clear Paths

“There are known knowns. These are things we know that we know.

There are known unknowns. That is to say, there are things that we

know we don't know.

But there are also unknown unknowns. There are things we don’t

know we don't know.”

Donald Rumsfeld

Page 11: Are You an Analytics Company - Iloveapis2013 - keynote

Choices Drive Analytics

“There are known knowns. These are things we know that we know.

There are known unknowns. That is to say, there are things that we

know we don't know.

But there are also unknown unknowns. There are things we don’t

know we don't know.”

Donald Rumsfeld

Customer Behavior from the previous quarter

Customer Behavior in the current quarter

Rate of churn for customers with age > 50 and income < 30K?

Page 12: Are You an Analytics Company - Iloveapis2013 - keynote

Known Knowns @ Apigee

API Traffic

First Week, Last Quarter

Visits

First Week, Last Quarter

Page 13: Are You an Analytics Company - Iloveapis2013 - keynote

Known Unknowns @ Apigee

Daily Visits

Daily API Traffic

Daily Visits by Segment

API Traffic by Activity Level

Primary KPIs Secondary KPIs

Page 14: Are You an Analytics Company - Iloveapis2013 - keynote

Dealing with Unknown Unknowns

Known Unknowns

Unknown Unknowns

Hypotheses

Data + ContextAnalysis

Goals

Page 15: Are You an Analytics Company - Iloveapis2013 - keynote

Unknown Unknowns @ Apigee

Developer Adoption

Share of direct, ads, referrals, search traffic

Developer Funnel

Smart Exploration @ Apigee

Known Unknowns

Unknown Unknowns

Hypotheses

Data + ContextAnalysis

Goals

Page 16: Are You an Analytics Company - Iloveapis2013 - keynote

Contexts for Digital Business

Your Digital Assets

AP

I AP

I

API

API

Page 17: Are You an Analytics Company - Iloveapis2013 - keynote

Importance of Context

Page 18: Are You an Analytics Company - Iloveapis2013 - keynote

Analytics Driven Digital Transformation

CAVA

Business Imperatives

Technical Capabilities

Organizational Design

Page 19: Are You an Analytics Company - Iloveapis2013 - keynote

“We have to move business intelligence from the periphery of

operations to the center of how business gets done”

Bob McDonald, CEO PG&E, Feb. 2013

Page 20: Are You an Analytics Company - Iloveapis2013 - keynote

Democratize Analytics

Analytics at the Periphery Analytics at the Core

Page 21: Are You an Analytics Company - Iloveapis2013 - keynote

Analytics Driven Digital Transformation

CAVA

Business Imperatives

Technical Capabilities

Organizational Design

Page 22: Are You an Analytics Company - Iloveapis2013 - keynote

Digital Business Data Architecture

ETL is Dead APIs and Data

Page 23: Are You an Analytics Company - Iloveapis2013 - keynote

Technical Capabilities

Signals Abstractions

JavaScript Configuration

Page 24: Are You an Analytics Company - Iloveapis2013 - keynote

Collect

Analyze

Visualize

Act

Real Time Optimizations

Collect User Interactions• Add to Cart• View Product Details

Identify at-risk customers

Engage At-Risk Customers• Push Notifications• Personalization

Example: Convert at-risk shoppers into buyers

View interaction path across channels

Page 25: Are You an Analytics Company - Iloveapis2013 - keynote

Analytics Driven Digital Transformation

CAVA

Business Imperatives

Technical Capabilities

Organizational Design

Page 26: Are You an Analytics Company - Iloveapis2013 - keynote

Classifying Yourself

Page 27: Are You an Analytics Company - Iloveapis2013 - keynote

Are you ready for an

Analytics Driven Digital Transformation?

Page 28: Are You an Analytics Company - Iloveapis2013 - keynote

Thank You