© 2010 MediaMind Technologies Inc. | All rights reserved rules to boost effective rich media Keith Aylmore | Creative Sales Engineer March 2011 The Art.

© 2010 MediaMind Technologies Inc. | All rights reserved

rules to boost effective rich media

Keith Aylmore | Creative Sales Engineer

March 2011

The Art of Rich

© 2010 MediaMind Technologies Inc. | All rights reserved

1H 2010 revenue by geography

MediaMind Global team

35 offices covering 55 countries

Sydney

Tel Aviv

London

New YorkEMEA 52%North

America29%

APAC15%

Latin America 4%

© 2010 MediaMind Technologies Inc. | All rights reserved

▸ rule #1: content & format harmony

▸ rule #2: grab attention

▸ rule #3: a targeted message

▸ rule #4: make them dwell

Agenda

© 2010 MediaMind Technologies Inc. | All rights reserved

#1content & format harmony

© 2010 MediaMind Technologies Inc. | All rights reserved

Support for your creativity

bespoke templates

on-site training24hr support

certification

Dedicated Global Support

dedicated support contact strategic advice

© 2010 MediaMind Technologies Inc. | All rights reserved

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

1. MediaMind case studies: Ad formats and features, what really works

2. MediaMind research: Studies on trends and best practice

3. Creative best practice: format and build advice 1-2-1

4. MediaMind tools: NEW Planning and buying tool

© 2010 MediaMind Technologies Inc. | All rights reserved

© 2010 MediaMind Technologies Inc. | All rights reserved

Cannes – Gold CyberLionOne Show Awards 2008 – GoldCreative Review Annual – Best of 2008

© 2010 MediaMind Technologies Inc. | All rights reserved

#2grab a users attention

© 2010 MediaMind Technologies Inc. | All rights reserved

Four easy ways to grab users attentionCreative Engagement points 3D Menus

Sync Banner placements Mousetracker

© 2010 MediaMind Technologies Inc. | All rights reserved

Making production easier with ‘Blocks’

© 2010 MediaMind Technologies Inc. | All rights reserved

© 2010 MediaMind Technologies Inc. | All rights reserved

MediaMind Blocks | Easy Access

© 2010 MediaMind Technologies Inc. | All rights reserved

MediaMind Blocks

© 2010 MediaMind Technologies Inc. | All rights reserved

#3create a targeted message

© 2010 MediaMind Technologies Inc. | All rights reserved

© 2010 MediaMind Technologies Inc. | All rights reserved

© 2010 MediaMind Technologies Inc. | All rights reserved

Dylan

PortaeCillian

Four Characters …

Mollie

Creative Zone Demo

Personalised pleas to parents to quit ..

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..Five phases of message ..

..unless ..

Creative Zone Demo

Placement Specific Versions....

1234• Generic • News• Hotmail • Gossip • Sport

© 2010 MediaMind Technologies Inc. | All rights reserved

© 2010 MediaMind Technologies Inc. | All rights reserved

Creative Zone Demo

© 2010 MediaMind Technologies Inc. | All rights reserved

Smart V Time Geo targeting

Behavioural & Data Capture Google Map API Contextual Ads

© 2010 MediaMind Technologies Inc. | All rights reserved

Smart Versioning – Dynamic Content

Smart Text 1

Smart Text 2

Smart Versioning is a part of Eyeblaster Workshop™ for Flash® plug-in

• Text Attributes• Images• Video• Sound• Flash• Variables

In Flash developers can automatically scan existing ads or ads built from scratch to make any element dynamic in rich and standard Ads:

© 2010 MediaMind Technologies Inc. | All rights reserved

Smart Versioning Pro

▸ To site visits

▸ To ad engagement

▸ To ad exposure

Re-targeting

▸ By click/conversion

▸ By engagement

▸ By geo-location

▸ By demographics

▸ By publisher keyword

Optimisation

▸ To geo-location

▸ To publisher keyword

▸ To demographics

Targeting

© 2010 MediaMind Technologies Inc. | All rights reserved

#4keep users engaged

© 2010 MediaMind Technologies Inc. | All rights reserved

Formats – Video Extender

Extender

© 2010 MediaMind Technologies Inc. | All rights reserved

Formats - Sidekick

2 minutesdwell time70%fully played video rate

© 2010 MediaMind Technologies Inc. | All rights reserved

Features - 3D

2 min

“Amazing execution. Clear calls to action and love the 3D effects. Have not seen

an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?”

Digital Design Professional

© 2010 MediaMind Technologies Inc. | All rights reserved

Content – Simplicity ‘Push the button’

© 2010 MediaMind Technologies Inc. | All rights reserved

No Video Video0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

No Video Video0

10

20

30

40

50

60

70

Content – Impact of Video

Performance of Rich Media with and without Video

Source: Mediamind Research. Data: Q4 2008 to Q3 2009, Worldwide.

Dwell Time Dwell Rate

Adding video to Rich Media doubles Dwell Time, and increases Dwell Rate by 25%.

X2 +25%

© 2010 MediaMind Technologies Inc. | All rights reserved

Content – HD, Interactive video & games

© 2010 MediaMind Technologies Inc. | All rights reserved

Case Study: Pepsi

14%

© 2010 MediaMind Technologies Inc. | All rights reserved

The impact of Dwell

High Dwell increases site traffic by +69%

© 2010 Eyeblaster. All rights reserved

© 2010 MediaMind Technologies Inc. | All rights reserved

The Impact of Dwell

Higher Dwell Rate is linked to higher Conversion Rate

Source: Eyeblaster Research. Data: Q1 2009 to Q4 2009. Worldwide

Dwell Rate

Conversions Rate

© 2010 MediaMind Technologies Inc. | All rights reserved

Adapting the process

Viewing the ad

Clicking on the advert

Arrival at the web page

Start exploring

TrailerView

On-site view throughRegular banner flow (Rich or Standard)

eMail Social Sites

tear-and-

sharesee contentinteract

forw

ard-to

-

friend

buzzcreates

© 2010 MediaMind Technologies Inc. | All rights reserved

• Most successful ad placement

• IM banner achieves best performance

• Physically share content

• Virally seed banner to Buddy List through Windows Live

• Track everything!

• Eyeblaster Analytics can track every singe interaction and follow seed.

Windows Live Sharing

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