© 2010 MediaMind Technologies Inc. | All rights reserved rules to boost effective rich media Keith Aylmore | Creative Sales Engineer March 2011 The Art.

© 2010 MediaMind Technologies Inc. | All rights reserved

rules to boost effective rich media

Keith Aylmore | Creative Sales Engineer

March 2011

The Art of Rich


1H 2010 revenue by geography

MediaMind Global team

35 offices covering 55 countries

Sydney

Tel Aviv

London

New YorkEMEA 52%North

America29%

APAC15%

Latin America 4%


▸ rule #1: content & format harmony

▸ rule #2: grab attention

▸ rule #3: a targeted message

▸ rule #4: make them dwell

Agenda


#1content & format harmony


Support for your creativity

bespoke templates

on-site training24hr support

certification

Dedicated Global Support

dedicated support contact strategic advice


© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

1. MediaMind case studies: Ad formats and features, what really works

2. MediaMind research: Studies on trends and best practice

3. Creative best practice: format and build advice 1-2-1

4. MediaMind tools: NEW Planning and buying tool



Cannes – Gold CyberLionOne Show Awards 2008 – GoldCreative Review Annual – Best of 2008

http://www.oneclub.org/os/osi/showcase/?year=2008&id=7358

http://www.creativereview.co.uk/cr-blog/2008/may/cr-annual-the-winners

http://creativezone.eyeblaster.com/







#2grab a users attention


Four easy ways to grab users attentionCreative Engagement points 3D Menus

Sync Banner placements Mousetracker


http://creativezone.mediamind.com/


Making production easier with ‘Blocks’

http://www.eyeblasterwiz.com/Eyeblaster.Preview.Web/Default.aspx?previewID=gtJhykT/8M73Ub1lhgu6Tppkz/pi23cU3aIvOYEql0/xdagD6A82ew==&AdID=3084022&lang=en-US

http://www.eyeblasterwiz.com/Eyeblaster.Preview.Web/Default.aspx?previewID=zBDhIDArWV13rPovE8C6bDFI5Tclb3LCKy/t8XWm7kSJPZOaEJTfCA==&AdID=3101363&lang=en-US

http://demo.eyeblaster.com/europe/france/arno/test_iframe_LG_v3.htm

http://origin.demo.eyeblaster.com/productionservices/johnsTESTING/johns_MSNTESTPAGER.html

http://origin.demo.eyeblaster.com/productionservices/johns_testing_dynamic_image_on_video/johns_MSNTestPage.html

http://demo.eyeblaster.com/nordics/demo/hyundai_skins.html

http://demo.eyeblaster.com/ClientTest/smartV_cube.html



MediaMind Blocks | Easy Access


MediaMind Blocks

http://creativezone.mediamind.com/blocks.aspx


#3create a targeted message




Dylan

PortaeCillian

Four Characters …

Mollie

Creative Zone Demo

Personalised pleas to parents to quit ..

http://www.youtube.com/watch?v=POrZE9rIAds



..Five phases of message ..

..unless ..

Creative Zone Demo

Placement Specific Versions....

1234• Generic • News• Hotmail • Gossip • Sport




Creative Zone Demo



Smart V Time Geo targeting

Behavioural & Data Capture Google Map API Contextual Ads




http://www.eyeblasterwiz.com/preview/preview.asp?CalledFromEmail=true&eyeblasterID=1543132&BannerWidth=300&BannerHeight=250&Host=www.eyeblasterwiz.com&TextURL=http://www.eyeblasterwiz.com/Preview/blank.asp&Target=&PreviewType=I



Smart Versioning – Dynamic Content

Smart Text 1

Smart Text 2

Smart Versioning is a part of Eyeblaster Workshop™ for Flash® plug-in

• Text Attributes• Images• Video• Sound• Flash• Variables

In Flash developers can automatically scan existing ads or ads built from scratch to make any element dynamic in rich and standard Ads:


Smart Versioning Pro

▸ To site visits

▸ To ad engagement

▸ To ad exposure

Re-targeting

▸ By click/conversion

▸ By engagement

▸ By geo-location

▸ By demographics

▸ By publisher keyword

Optimisation

▸ To geo-location

▸ To publisher keyword

▸ To demographics

Targeting


#4keep users engaged


Formats – Video Extender

Extender

http://www.mediamind.com/creative_zone/SONY_VIDEO_EXTENDER/index.html


Formats - Sidekick

2 minutesdwell time70%fully played video rate


http://demo.eyeblaster.com/madagascar/start%20to%20test.html


Features - 3D

2 min

“Amazing execution. Clear calls to action and love the 3D effects. Have not seen

an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?”

Digital Design Professional



Content – Simplicity ‘Push the button’




No Video Video0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

No Video Video0

10

20

30

40

50

60

70

Content – Impact of Video

Performance of Rich Media with and without Video

Source: Mediamind Research. Data: Q4 2008 to Q3 2009, Worldwide.

Dwell Time Dwell Rate

Adding video to Rich Media doubles Dwell Time, and increases Dwell Rate by 25%.

X2 +25%


Content – HD, Interactive video & games

http://creativezone.mediamind.com/



Case Study: Pepsi

14%

http://creativezone.eyeblaster.com/?ItemName=Pepsi%20-%20Dear%20Mr%20President



The impact of Dwell

High Dwell increases site traffic by +69%

© 2010 Eyeblaster. All rights reserved


The Impact of Dwell

Higher Dwell Rate is linked to higher Conversion Rate

Source: Eyeblaster Research. Data: Q1 2009 to Q4 2009. Worldwide

Dwell Rate

Conversions Rate


Adapting the process

Viewing the ad

Clicking on the advert

Arrival at the web page

Start exploring

TrailerView

On-site view throughRegular banner flow (Rich or Standard)

eMail Social Sites

tear-and-

sharesee contentinteract

forw

ard-to

-

friend

buzzcreates


• Most successful ad placement

• IM banner achieves best performance

• Physically share content

• Virally seed banner to Buddy List through Windows Live

• Track everything!

• Eyeblaster Analytics can track every singe interaction and follow seed.

Windows Live Sharing

back

© 2010 MediaMind Technologies Inc. | All rights reserved rules to boost effective rich media Keith Aylmore | Creative Sales Engineer March 2011 The Art.

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