1. Hello, Ad Club Members! Branding and Social Media Lisa Hickey, Creative Strategist May 12, 2009 2. Begin with the end in mind. end in mind. courtesy Chris Brogan 3. “…
1. ASSIGNMENT 2. BRANDADVERTISING REBRANDING 3. DEFINITIONSThe American Marketing Association defines a BRAND as a"Name, term, design, symbol, or any other feature thatidentifies…
1. HERO BRANDin less words 2. The concept of hero brand was originally designed to help marketers and creativeHERO BRAND people understand each other when they use the word…
1. How effective is the combination of yourmain products and ancillary texts? Aimee Alty 2. A brand can be a Name, term, design, symbol, that can featuresthe…
1. Re-Imagine [Connected Learning]Alan Tamayose | Kamehameha 2. A l o h a ! 3. Who you are | What you do | Something of interest. 4. “What do you do?” 5. 2003 http://www.disney.com“Technology…
BA9251 BRAND MANAGEMENT LT P C 3 0 0 3 UNIT I INTRODUCTION 8 Basics Understanding of Brands – Definitions - Branding Concepts – Functions of Brand - Significance of Brands…
Slide 1 Slide 2 INTRODUCTION Let’s start with a story… ›The point is: Hope already has a brand or reputation in the minds of external and internal audiences. ›Why…
Branding process Ulviyya Agayeva (Q34) What is a Brand? A brand is a name, term, sign, symbol, or design which is intended to identify the goods or services of one seller…
Slide 1 1 Introduction Letâs start with a story⦠The point is: Hope already has a brand or reputation in the minds of external and internal audiences. Why is this a concern?…