How does operate in the international market? Karagouni Magda Koutoulogeni Athina Mastori Christiana Savva Ioulia Question 1: Which are the main criteria that ZARA applies…
CASE ANALYSIS Zara is the flagship chain store of Inditex Group owned by Spanish company tycoon Amancio Ortega, who also owns brands such as Massimo Dutti, Pull and Bear,…
1. The Effects of Brand Personality on Word of Mouth 2. Why focus on WOM and its antecedents? “…the role of brand characteristics or personality in WOM is not only critical…
Slide 1 Rediscovering Word-of-Mouth: An Ethnomethodological Analysis of Word-of-Mouth Rhetorical Methods in an Online Community Anat Toder–Alon Frederic Brunel Slide 2…