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Business Digital + Marketing 101

1.DIGITALMARKETING : 101 Presented By: Joanna Pena-BickleyVP, Interactive Group Creative Director An introduction to the Digital Marketing for traditional marketers and agencies…

Business 081017 Word Of Mouth

1.WORD-OF-MOUTH (MARKETING) DIGITAL Waggener Edstrom Worldwide |Ged Carroll |November 17, 20082. WORD-OF-MOUTH:What is word-of-mouth (WOM) Why WOM? Key drivers of WOM Being…

Marketing Effects of Brand Personality on Word-of-mouth

1. The Effects of Brand Personality on Word of Mouth 2. Why focus on WOM and its antecedents? “…the role of brand characteristics or personality in WOM is not only critical…

Documents Www.panb.People.cofc.Edu Pan Managing E-WOM

ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY AND TOURISM MANAGEMENT Stephen W. Litvin College of Charleston Ronald E. Goldsmith Florida State University Bing Pan College of Charleston…

Documents viral marketing

Journal of Yasar University 2011 24(6) 4112-4129 VIRAL MARKETING TECNIQUES WITHIN ONLINE SOCIAL NETWORK Nur Undey Kalpaklioglu 1 Nihal Toros2 ABSTRACT In the globalized world,…

Business Tourism and Distribution - New Paradigm: ATEC, Sydney, 2007

1.Anna Pollock, DestiCorp Keynote Presentation, Sydney, October 17 th , 20072. What do these men havein common? 3. An Age of Uncertainty ‘ Italy relies on external resources…