Marketing Case study: Share a Coke Campaign Post-analysis

1. ‘SHARE A COKE’ CAMPAIGN POST-ANALYSIS CASE STUDY 2. CAMPAIGN Share a Coke CLIENT Coca-Cola AGENCIES Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green…

Documents Social Media that Generates Leads and Acquires Customers

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Documents Coca Cola Marketing Campaigns

1. Idea- Australia • Coca-Cola core idea was to reunite Australians • Australians call each other by their first name, or ‘mate’ • Coca-Cola printed 150 of the…