1. ‘SHARE A COKE’ CAMPAIGN POST-ANALYSIS CASE STUDY 2. CAMPAIGN Share a Coke CLIENT Coca-Cola AGENCIES Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green…

1.SOCIAL MEDIA THAT GENERATES LEADS AND ACQUIRES CUSTOMERS2. THE SOCIAL ECOSYSTEM If you are not part of the conversation, you will not be part of the consideration set.…

Product origins as medicinal syrup intended to treat a variety of health problems 1900 Transformation into beverage intended for mass consumption 1930 Coca-Cola begins to…

1. Idea- Australia • Coca-Cola core idea was to reunite Australians • Australians call each other by their first name, or ‘mate’ • Coca-Cola printed 150 of the…

Slide 1 Renee, Pamila, Honoka, Ayaka Slide 2 Background With the world flocking to the digital space, the way people connect has started to change (people are online than…