INSTITUTE OF MANAGEMENT STUDIES, DEHRADUN Session 2007-2010 A PROJECT REPORT ON MARKETING STRATEGIES FOR AMUL CHOCOLATES SUBMITTED IN THE PARTIAL FULFILLMENT OF THE AWARD…

PREFACE This project is on MARKET PENETRATION OF AMUL ICE CREAM IN RETAIL OUTLET(NOIDA).This project takes a look at the overall activities & PERFORMANCE of the company,…

1. Sowing Prosperity : Boosting Agricultural Productivity Team: Safal Sahyog Arnab Biswas, Indian Institute of Technology, Kanpur (IITK) Kevin Jose, IITK Ritvik Srivastava,…

AMUL D AIRY E-Commerce Case Study Presented by: Rajiv Bhatnagar Chairman cum Managing Director National Small Industries Corporation India AMUL DAIRY • The Kaira District…

Introductio n & history 1 In the year 1946 the first milk union was established. This union was started with 250 liters of milk per day. In the year 1955 AMUL was established.…

SUPPLY CHAIN MANAGEMENT IN THE DAIRY BUSINESS Presented By: Tushar K gohel 2009MT0051 FLOW OF THE PRESENTATION Introduction Framework of SCM in Dairy Industry Cooperative…

DISTRIBUTION NETWORK OF AMUL PRESENTED BY: CHANDAN SINHA BBA 4598/08 BIRLA INSTITUTE OF TECHNOLOGY(NOIDA) INTRODUCTION AMUL means "priceless" in Sanskrit. Amul…

SUBMITTED BY:FARIDA POONAWALA(37) RAMIZA TOLE(54) MARIA SUBMITTED TO:PROF. NEHA PATEL AMUL DAIRY The Kaira District Co-operative Milk Producers Union Limited, popularly known…

INTRODUCTION TO PROJECT The project presented here gives a detailed analysis of Retailer penetration of AMUL pouch milk in Kanpur market and the content being provided in…

Product Portfolio Management Of Amul INTRODUCTION AND HISTORY AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya,"…