1. Principles of Marketing MKT3010 Chapter 17 Retailing and Multichannel Marketing Patricia Knowles, Ph.D. Associate Professor Clemson University 1 2. 2 Principles of Marketing…

1. 17-1 © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document…

Slide 1chapter retailing and multichannel marketing fifteen Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Slide 2 LEARNING OBJECTIVES…

Slide 1LS Retail Roadmap Ingvar Kristinsson, Managing Director LS Retail team Slide 2 Background Development Plan Slide 3 Landsteinar Strengur  One of the principal companies…

1.European eCommerce Assessment 2012 Benchmarking the top 200 in online retailOnline Business InnovationApril 20122. PrefacePlenty of retail opportunities in eCommerceThis…

1. Marketing Management Tasks include: • Developing Marketing Strategies and Plans • Assessing Market Opportunities and Customer Value • Choosing Value • Designing…

Slide 1 chapter retailing and multichannel marketing sixteen Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior…

Slide 1 Product and Distribution Strategies Chapter 12 Slide 2 LO 12.1 Explain marketing’s definition of a product; differentiate among convenience products, shopping products,…

Slide 1 CHAPTER RETAILING AND MULTICHANNEL MARKETING 16 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 16-2 LEARNING…

Agenda Questions? Assignment 6 Not Corrected yet Will be corrected by next class Assignment 7 will be posted by next class Quiz 5 is Corrected 3 Aâs, 3 Bâs, 2 Câs, 1 D…