CHAPTER Day 20 BUS 222
Dec 29, 2015
Agenda
• Questions?• Assignment 6 Not Corrected yet
– Will be corrected by next class
• Assignment 7 will be posted by next class
• Quiz 5 is Corrected– 3 A’s, 3 B’s, 2 C’s, 1 D and 4 F’s
• Quiz 6 is April 21. One week from today – Chaps 15 & 16, 30 Mins– 10 M/C questions and one extra credit on types of retailers
• Finish Discussion on Supply Chain and Channel Management
• Begin Discussion on Retailing and Multichannel Marketing
Rest Of Semester Schedule
• April 17– Chap 17
• April 21– Quiz 6 ( Chap 15 & 16) – Chap 18
• April 24– Chap 18
• April 28– Chap 19– Assignment 7 Due
• May 1– Quiz 7 (chaps 17, 18 &
19)
• May 5 @ 10 AM– Marketing Plan
Presentations
• May 7 @Midnight– Marketing Plans due
CHAPTER
SUPPLY CHAIN AND CHANNEL MANAGEMENT
15
McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
LEARNING OBJECTIVES
Supply Chain and Channel Management
LO1Define supply chain managementLO2Recognize the value added by the
supply chain.LO3Describe the flow of merchandise
and the flow of information in the supply chain.
LO4Describe how supply chains are managed.
Inventory Management Through Just-In-Time Systems
Just-in-time (JIT)Just-in-time (JIT) Quick response (QR)
Quick response (QR)
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1. How does merchandise flow through a typical supply chain?
2. Why have just-in-time supply chain systems become so popular?
Check Yourself
Managing the Marketing Channel and Supply Chain
Supply chain or channel conflict
Supply chain or channel conflict
Cou
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Th
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Managing the Marketing Channel and Supply Chain through Vertical Marketing
Systems
Independent or conventional supply chain
Independent or conventional supply chain
Relationship of supply chain members
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1. What are the differences between the three types of vertical marketing systems?
2. How do firms develop strong strategic partnerships with their supply chain partners?
Check Yourself
CHAPTER
RETAILING AND MULTICHANNEL MARKETING
16
McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
LEARNING OBJECTIVES
Retailing and Multichannel Marketing
LO1 Discuss the four factors manufacturers should consider as they develop their strategy for working with retailers.
LO2 Outline the considerations associated with choosing retail partners.
LO3 List the three levels of distribution intensity. LO4 Describe the various types of retailers.LO5 Describe the components of a retail strategy.LO6 Identify the benefits of stores. LO7 Identify the benefits of multichannel retailing. LO8 Detail the challenges of multichannel retailing.
Choosing Retail PartnersDistribution Intensity (number of partners)
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Check Yourself
1. What issues should manufacturers consider when choosing retail partners?
2. What is the difference between intensive, exclusive, and selective levels of distribution intensity?
1. What strategies distinguish the different types of food retailers?
2. What strategies distinguish the different types of general merchandise retailers?
3. Are organizations that provide services to consumers considered to be retailers?
Check Yourself
Developing a Retail Strategy Using the Four P’s: Product
Providing the right mix of merchandise and servicesProviding the right mix of merchandise and services
AP Photo/David Kohl
Price
Price defines the value of both the merchandise and the service provided
Price defines the value of both the merchandise and the service provided
Build-a-Bear Workshop Commercial
Courtesy DDB - London
Promotion
Retailers use a wide variety of promotions, both within their retail
environment and through mass media
Retailers use a wide variety of promotions, both within their retail
environment and through mass mediaC
ou
rtesy
Bass
Pro
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AP P
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Place
Convenience is a key ingredient to
success
Convenience is a key ingredient to
success
©M Hruby
The McGraw-Hill Companies, Inc/Jill Braaten, photographer
Wal-Mart Faces Biggest Civil Rights Suits
http://www.propublica.org/article/the-impact-and-echoes-of-the-wal-mart-discrimination-case