Branding Elements Course Instructor: Ms. Shyama Labh Email: [email protected] • Brand knowledge structures depend on: – The initial choices for the brand elements…
CHAPTER 4: CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College 4.1 Building CustomerCustomer-Based Brand Equity Brand…
D o Reading Keller Chapters 7 & 11 N ot C Session 4 Brand Elements & Secondary Associa4ons October 07 , 2011 op y Brand Management Process CORE – UNDERSTANDING…
1. BRAND MANAGEMENT Courtesy of:Prof. Kevin L. Keller Amos Tuck School of Business Dartmouth College, USA Adrian Monoranu [email_address] www.monoranu.ro http://twitter.com/monoranu…
Chapter 4 Stanley Rodrick Brand knowledge structures depend on: The initial choices for the brand elements The supporting marketing program and the manner by which the brand…
Slide 1 COURSE SUMMARY Zeenat Jabbar Slide 2 LECTURE 1: BRANDS & BRAND MANAGEMENT What is a brand? Brands vs. Products Five Levels of Product Importance of Brands to…
Slide 1 LECTURE 2: CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Zeenat Jabbar 2.1 Slide 2 Summary of Previous Lecture What is a brand? Products vs brands Different Stages…