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Branding Elements Course Instructor: Ms. Shyama Labh Email: [email protected] • Brand knowledge structures depend on: – The initial choices for the brand elements…

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CHAPTER 4: CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College 4.1 Building CustomerCustomer-Based Brand Equity Brand…

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1. ASSIGNMENTCHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY 2. Choosing Brand Elements To Build Brand Equity• M.M.M. Mallawaarachchi • R.M.N. Prageeth Wijerathne 3. Criteria…

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1. Rehan Ahmed Bilal Laghari 2/2/2014 4.1 2. Building Customer-Based Brand Equity Brand Elements- Brand identities – Brand elements- Names, logos, symbols, spokespeople,…

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1. Choosing Brand Elements to Build Brand Equity Chapter 4 2. Brand knowledge structures depend on: • The initial choices for the brand elements • The supporting marketing…

Marketing Chapter 4 choosing brand elements to build brand equity

Chapter 4 Stanley Rodrick Brand knowledge structures depend on: The initial choices for the brand elements The supporting marketing program and the manner by which the brand…

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4.* CHAPTER 4: CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College 4.* Building Customer-Based Brand Equity Brand knowledge…

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CHAPTER 4: CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College Building Customer-Based Brand Equity Brand knowledge…

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CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY 4.2 Building Customer-Based Brand Equity Brand knowledge structures depend on:…

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CHAPTER 4: CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY 4.1 CHAPTER 4: CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth…