INTRODUCTION 1 INTRODUCTION The modern concepts of marketing realized that measuring consumer needs or behavior was not enough.´ CONSUMER SATISFICATION´ should be the core…
1. BASIC MARKETING CONCEPTS 2. WHAT IS MARKETING? ANY INTERPERSONAL ANDINTERORGANISATIONALRELATIONSHIP INVOLVING AN EXCHANGE IS MARKETING . WILLIAM J.STANTON 3. WHAT IS MARKETING?…
1. E-Retailing 2. Traditional Retailing Retailing is the process of selling products or services to consumers for their non-business use. Product satisfaction and value satisfaction…
1. Questions for reflection:• What do we need to know aboutfinancial management andmarketing?• What is the scope of marketing?• What has changed aboutmarketing?•…
1. WEEK 1INTRODUCTION TO21ST CENTURY MARKETING 2. WHAT IS MARKETINGThe American Marketing Associationoffers the following formal definition:“Marketing is an organizational…
BASIC MARKETING CONCEPTS WHAT IS MARKETING ? ANY INTERPERSONAL AND INTERORGANISATIONAL RELATIONSHIP INVOLVING AN EXCHANGE IS MARKETING . WILLIAM J.STANTON WHAT IS MARKETING…
E-Retailing By Manish Manghnani Traditional Retailing Retailing is the process of selling products or services to consumers for their non-business use. Product satisfaction…