Business Blue Ocean Strategy V1.3

1.1BLUE OCEANSTRATEGY How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim and Renée MauborgneHARVARD BUSINESS SCHOOL PRESS 2. 2Red Ocean…

Documents Blue Ocean Strategy

Blue Ocean Strategy Science of making competition Irrelevant Blue Ocean Strategy There are no permanently excellent companies, just as there are no permanent excellent industry.…

Documents Blue Ocean Strategy

Blue Ocean Strategy Science of making competition Irrelevant Blue Ocean Strategy There are no permanently excellent companies, just as there are no permanent excellent industry.…