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1. Customer Experience Management+ 2. Managing Director of shaunsmith+co  Author of best selling books on brand and customer experience  Consulting internationally…

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1. MARKETING MANAGEMENT Attract and KeepCustomers for Life Instructor: 2. PRE-COURSE EVALUATION M arketing C…

Documents The New Value Matrix A Look at Value Creation and Enhancement By Kevin OConnor, KO-Creative.

Slide 1The New Value Matrix A Look at Value Creation and Enhancement By Kevin OConnor, KO-Creative Slide 2 What Is Value? Advantage, merit, appeal, attraction, cost, price,…

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Slide 1PART 04 Slide 2 Chapter 18 Creating Competitive Advantage Slide 3 Topics to Cover Competitor Analysis Competitive Strategies Slide 4 Competitive advantages require…

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Slide 1 Tools and Techniques Handbook Acknowledgment: During the first years of my professional career I had the pleasure of working with many excellent professionals at…

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Slide 1 Marketing in the New Economy Philip Kotler, Ph.D Kellogg School of Management Northwestern University Bangkok, Thailand October 19, 2001 Slide 2 Trouble Ahead in…

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Principles of Marketing Session 6 Dr Farrah Arif http://lums.edu.pk/� http://lums.edu.pk/sdsb/index.php� Managing Products vs Managing Customer Relationships Customer…

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Slide 1 Social Media and Innovation SURF-IT Symposium August 26, 2011 Sara Bangloria Mentor: Professor Vijay Gurbaxani Slide 2 Social Media: A Democratizing Force “Thank…

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1. Daniel Pandza, M.A. Centro deInnovación CERTIFICADO EN INNOVACIÓN G2 - ENERO-MAYO 2009 INNOVACIÓN DE MODELOS DE NEGOCIOS SESSION 03VALUE DISCIPLINES FOR COMPETITIVE…

Documents Chapter 5: Strategizing Learning Objectives See how strategy fits in the P-O-L-C framework Discuss...

Chapter 5: Strategizing Learning Objectives See how strategy fits in the P-O-L-C framework Discuss the concept known as SWOT Understand how strategies emerge Understand strategy…