1. Tweede SchermVan Innovatie Naar NoodzaakJeroen Elfferich@jeroen020IAB Taskforce Second Screen CEO & Co-founder Ex Machina 2. How much media doesa 25 year old consume…
1. THE PACE OF CHANGE• Radio took 38 years to reach 50 millionlisteners.• TV took 13 years to reach 50 million viewers.• The Internet took…