Slide 1 TVconnect Social Media buys Coordinated with TV 1 Social is the âsoundtrackâ to TV (Deb Roy, MIT) Yesterday Today Social has enabled new ways of talking about TV…
Slide 1 T HE V IRTUAL W ATCH P ARTY AS A S ECOND -S CREEN E XPERIENCE Melissa Roadman & Adam Smith Convergence Capstone Fall 2012 Slide 2 G OALS Build a second-screen…