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California State University, Los Angeles Rebuilding South Central Los Angeles: Myths, Realities, and Opportunities Executive Summary School of Business and Economics California…

Documents Mirage of Marketing to the BoP

The Mirage of Marketing to the Bottom of the Pyramid: HOW THE PRIVATE SECTOR CAN HELP ALLEVIATE POVERTY CALIFORNIA MANAGEMENT REVIEW VOL. 49, NO. 4 SUMMER 200790 Aneel Karnani…

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CALIFORNIA MANAGEMENT REVIEW VOL. 51, NO. 4 SUMMER 2009 CMR.BERKELEY.EDU100 Bottom-of-the-Pyramid: ORGANIZATIONAL BARRIERS TO IMPLEMENTATION Mette Olsen Eva Boxenbaum “The…