Economy & Finance The Bottom of The Pyramid

1. Topic: Bottom Of Pyramid 2. Group members Unza Munir 17 Naheed Ashraf 22 3. What is BoP? In economics, the bottom of the pyramid is the 4 billion people who live on less…

Business Segmenting the Bottom of the Pyramid for Strategic Insight by John Ireland

1. John Ireland, Ph.D. Canadian University of Dubai [email protected] Segmenting the BOP for Strategic Insight 2. The Business with the BOP proposition: 1) There are…

Documents Mirage of Marketing to the BoP

The Mirage of Marketing to the Bottom of the Pyramid: HOW THE PRIVATE SECTOR CAN HELP ALLEVIATE POVERTY CALIFORNIA MANAGEMENT REVIEW VOL. 49, NO. 4 SUMMER 200790 Aneel Karnani…