1. We Improve Profitability Hans-Gerlach Woudboer September 2009 Customer Profitability Analysis and Improvementby building a multi-dimensional enterprise model 2. Hans-Gerlach…

1. Customer Relationship Management A Databased Approach V. Kumar Werner J. Reinartz Instructor’s Presentation Slides 2. Chapter One CRM,Database Marketingand Customer…

1. How to Break Through theMillion Dollar Leveland Beyond in 2013Daniel S. Gordon, CPA 2.  Let’s Grow Our Business – What Resourcesare Required? Let’s Measure:Overview…

1. Customer Portfolio ManagementMaster MOI University Nanterre 2009 Lars Meyer-WaardenProfessor University ofStrasbourg/Ecole de [email protected]//:meyer-waarden.…

1.@agatestudio What is Marketing? Andrew A summary from: Principle of Marketing 14th ed Publishing Agate Studio 2. @agatestudio What is Marketing? It is not about telling…

1. Customer Portfolio ManagementMaster MOI University Nanterre 2009 Lars Meyer-WaardenProfessor University ofStrasbourg/Ecole de [email protected]//:meyer-waarden.…

1. Module I Conceptual Foundation of CRM Evolution of CRM Benefits of CRM Schools of thought on CRM Different Definitions of CRM 2. Product marketing Direct Marketing Target…

1. Customer Profitability Analysis and Improvement We Improve Profitability September 2010Hans-Gerlach Woudboer 2. Customer Profitability Improvement We build multi-dimensional…

1. Pricing With Confidence:10 Ways to Stop Leaving Moneyon the Table 2. Why Pricing is So Important For an “average” company, 1% improvement in price = 10% improvement…

1. 10 TIPS TO IMPROVE YOURLOYALTY MARKETING PROGRAM…PLUS 5 REASONS TO KILL ITJay Weinberg, President, The JAY Group 2. 2Total Number Loyalty Program Accounts in the U.S.…