This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation…

Contents 1 Problem Motivation ......................................................................................................................2 2 Problem specifications…

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Worst Case Scenarios never happen do they? The challenge of accounting for ‘atypical’ scenarios – the work of the EPSC ‘Scenarios Group’. Richard Gowland – Technical…