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CHAPTER SIX Consumer Perception Learning Objectives 1. To Understand the Sensory Dynamics of Perception. 2. To Learn About the Three Elements of Perception. 3. To Understand…
Chapter 6 Consumer Perception Chapter Outline Elements of Perception Aspects of Perception ± Selection ± Organization ± Interpretation Perception The process by which…
CHAPTER - 6 CONSUMER PERCEPTION 1 CONSUMER PERCEPTION A marketer s knowledge about his product is objective reality ie his own view, but a consumer may have his own perception…