1. PERCEPTION 2. Today’s class Comparison of Marks Dynamics of Perception Elements of Perception Consumer Imagery Positioning of products Perceived risk…
1. 1. Introduction The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world is called perception.[1]…
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Chapter 1 Section 2 Economic Theory Economic Theory Economic model Is a simplification of economic reality that is used to make predictions about the real world. Ex. What…