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Branding Elements Course Instructor: Ms. Shyama Labh Email: [email protected] • Brand knowledge structures depend on: – The initial choices for the brand elements…

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Business Choosing brand elements

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Marketing building brand equity

1. Rehan Ahmed Bilal Laghari 2/2/2014 4.1 2. Building Customer-Based Brand Equity Brand Elements- Brand identities – Brand elements- Names, logos, symbols, spokespeople,…

Education Chapter 4 (choosing brand elements)

1. Choosing Brand Elements to Build Brand Equity Chapter 4 2. Brand knowledge structures depend on: • The initial choices for the brand elements • The supporting marketing…

Documents LECTURE 2: CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Zeenat Jabbar 2.1.

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