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NMIMS TRIMESTER VI - BRAND MANAGEMENT BRAND MANAGEMENT Buildings age and become dilapidated Machines wear out People die But what live on are Brands HISTORY OF BRANDING Branding…

Documents 6916984-vipul-dholia-Rx-to-OTC

Analysis of Prescription Drug to Over The Counter (Rx to OTC) Switch Movement: A Strategic Review With Reference To Statins. Presented by: Vipul Dholia MBA(Pharm) NIPER Reason…

Documents P&G

Marketing Management Presentation on Procter & Gamble Procter & Gamble Co. Type Public (NYSE: PG) Founded Size 1837 One Procter & Gamble Plaza, Cincinnati, Ohio,…

Documents 23792210-Brand-Architecture.ppt

BRAND ARCHITECTURE Corporate Product and Brand Relationship No Go Limit Leveraged Extensions Diversifications Spontaneous Extensions Brand Stretching Core Extensions Brand…

Documents private label

PRIVATE LABEL INTRODUCTION OF PRIVATE LABEL  Manufactured or provided by one company for offer under another company's brand. Available in a wide range of industries.…

Documents Private vs National Branding

PRIVATE LABEL What is private label Private labels are generally introduced to get higher gross margins from branded products. They also place the retailer at an advantage…

Documents 301 213 Business Level Strategies

Business level strategies Simply put competing and satisfying consumer needs ???? • Could you name some real Indian entrepreneurs who started from scratch? ???? • Let…

Business Private Label 2

1. PRIVATE LABEL Presented by:- Love kush (2k81M49) Ram Naresh (2k81M62) Pratiksha Tripathi (2k81M49) Tanu Rawat (2k81M49) Ashutosh kumar (2k81M10) 2. What is private label…