Documents 23792210-Brand-Architecture.ppt

BRAND ARCHITECTURE Corporate Product and Brand Relationship No Go Limit Leveraged Extensions Diversifications Spontaneous Extensions Brand Stretching Core Extensions Brand…

Marketing Framing brand architecture scenarios

1. PROPRIETARY Framing alternative brand architecture scenarios by Michael Million 2. PROPRIETARY SUBSECTION TITLE 2 Diversified industrial businesses employ a wide variety…

Marketing Developing branding strategy

1. HOW TO DEVELOP A BRANDING STRATEGY? 2. How to Brand new products? 3. A firm has three main choices: 1. Develop new brand elements for the new produc 2. Apply some of its…