1. Principles of Advertising & Marketing Communication Chapter 11: Media Characteristics 2. Media Classifications Media: an umbrella term for all types of print, broadcast,…
Slide 1 You are a digital native! That means that you have used digital technology for your entire life: cellphones, video game systems, computers, tablets, and digital cameras.…
Media Planning BMM-Semester-V By: M H Lakdawala [email protected] By: M H Lakdawala 1 Media Planning Definition one: the process of deciding how to most effectively…
1. The Future of Media Groups: Some Notes on Revenues(part 4 of 4) 2. Which Platform is Best for Revenues?Some media companies have been trying to include users ascontent…