It has been over 30 years since the first account planner walked the earth. Since then account planning has developed into a job function that exists not only in the advertising…
How Advertising Works How Advertising Works as Communication • Mass communication is • The generally a one-way communication process • Feedback is obtained by model…
Media Planning and Buying, Creativity side of Advertising and Copywriting Media Planning Basics l Advertising budgets are shifting l Media fragmentation l Media Explosion…
1. MEDIA BUYING 101RADIO TV CABLEPresented by: Cyndy Murrieta, BVKOctober 21, 2014 2. SOME TOPICS INTODAY’S PRESENTATION We’ll cover General Media Terminology…
How Advertising Works Part 2: Planning and Strategy Chapter 4 Key Points Explain three Models of Advertising Effects to show how brand advertising works List the six key…
1. • Lack of OoH knowledge in Media Planners. – Not only audience data. – Distribution. – Rate cards.• Need for quick and easy access to information. • Lack of…
1. INTENSE | PRECISE | ENDURING 3 x 3 good reasons for using printPresenting a powerful case foradvertising in consumer magazinesBerlin — November 2011…
1. News Channels’ Market Proposal for Marketing & Branding for Hindi News Channel 2. Growth of the News Segment Entry of Corporate Giants in the segment. Reasons…