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Business A Planner's Playbook - Everything I learned about planning at Miami Ad School New York

After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other…

Business What is planning? Wunderman explains.

Advertising Effectiveness what is WUNDERMAN: AMANDA TATHAM LUIS DELGADO PLANNING Image Source: http://photos.jdhancock.com/ 1 AGENDA: What makes advertising effective History…

Documents Pressley, Milton M. (2002) Research in Advertising.

1. Chapter 15 Research in Advertising PowerPoint by Milton M. Pressley University of New Orleans Assisted by D. Carter 2. Chapter Objectives To Understand: How advertisers…

Documents Account Planning

It has been over 30 years since the first account planner walked the earth. Since then account planning has developed into a job function that exists not only in the advertising…

Education Advertising Media Strategy 1

1. Advertising Media StrategyStrategic Planning to Develop Advertising 1 2. don’t think like a consumer…think like an advertising managerhow to think…don’t think…

Education City & Guilds Social Media Launch (inc ITA)

1. Social Media, ITAcademy &CertificationsTim BushMarketing Manager, MicrosoftGreg PearsonUK Lead, Microsoft Learning 2. Social Media: UnlockingTim BushMarketing Managerthe…

Education Sekilas mengenai advertising agency

1. Sekilas Mengenai Advertising Agency Pengantar  Periklanan  dan  Komunikasi  Pemasaran   Adv.&Marcomm,  Fikom,  UMB   Judhie  Se?awan,  M.Si   2. Profesi…..…

Business Overcharged an r3 presentation at ana afm 2014

1. DAVE BEALS & GREG PAULL R3 WORLDWIDE Myths, Challenges & Best Practice in Digital/Social Agency Compensation #overcharged? 2. THE FIVE BATTLEGROUNDS OF DIGITAL…