After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other…
Advertising Effectiveness what is WUNDERMAN: AMANDA TATHAM LUIS DELGADO PLANNING Image Source: http://photos.jdhancock.com/ 1 AGENDA: What makes advertising effective History…
1. Chapter 15 Research in Advertising PowerPoint by Milton M. Pressley University of New Orleans Assisted by D. Carter 2. Chapter Objectives To Understand: How advertisers…
It has been over 30 years since the first account planner walked the earth. Since then account planning has developed into a job function that exists not only in the advertising…
1. Advertising Media StrategyStrategic Planning to Develop Advertising 1 2. don’t think like a consumer…think like an advertising managerhow to think…don’t think…
1. DAVE BEALS & GREG PAULL R3 WORLDWIDE Myths, Challenges & Best Practice in Digital/Social Agency Compensation #overcharged? 2. THE FIVE BATTLEGROUNDS OF DIGITAL…