Documents 1 Part four : Product Strategy ( Chapter8-Charpter9)

Slide 1 1 Part four : Product Strategy ( Chapter8-Charpter9) Slide 2 2 What Is Product? (P.232) Product:Anything that can be offered to a market for attention,acquisition,use,or…

Documents 1 Part four : Product Strategy ( Chapter9-Charpter10)

Part four : Product Strategy ( Chapter9-Charpter10) What Is Product? (P.276) Product:Anything that can be offered to a market for attention,acquisition,use,or consumption…