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Documents “Marketing” Creating Customer Value and Satisfaction Objective: Defining what marketing is and.....

Slide 1 “Marketing” Creating Customer Value and Satisfaction Objective: Defining what marketing is and introducing its basic concepts. Slide 2 What is Marketing? Marketing…

Documents Introduction I. Introduction:Marketing in the Hospitality Industry 1)Customer orientation. The...

Slide 1 Introduction I. Introduction:Marketing in the Hospitality Industry 1)Customer orientation. The purpose of a Business is to create and maintain profitable customers.…

Documents MARKETING CONCEPTS LESSON 1

MARKETING CONCEPTS LESSON 1 NEXT DESTINATION GLASGOW Mª del Mar Tort Pérez SUMMARY: MARKETING IDEAS, MARKETING DEFINITION, CORE MARKETING CONCEPTS. MARKETING IDEAS…

Documents MARKETING CONCEPTS LESSON 1 NEXT DESTINATION GLASGOW Mª del Mar Tort Pérez.

MARKETING CONCEPTS LESSON 1 NEXT DESTINATION GLASGOW Mª del Mar Tort Pérez SUMMARY: MARKETING IDEAS, MARKETING DEFINITION, CORE MARKETING CONCEPTS. MARKETING IDEAS…

Documents Marketing in Hospitality Industry

CHAPTER 1: Marketing for Hospitality and Tourism CHAPTER 1: INTRODUCTION: MARKETING FOR HOSPITALITY AND TOURISM Introduction Today marketing isnât simply a business function:…