Slide 1 “Marketing” Creating Customer Value and Satisfaction Objective: Defining what marketing is and introducing its basic concepts. Slide 2 What is Marketing? Marketing…
Slide 1 Introduction I. Introduction:Marketing in the Hospitality Industry 1)Customer orientation. The purpose of a Business is to create and maintain profitable customers.…
CHAPTER 1: Marketing for Hospitality and Tourism CHAPTER 1: INTRODUCTION: MARKETING FOR HOSPITALITY AND TOURISM Introduction Today marketing isnât simply a business function:…