Chapter 1 Understanding Marketing The future is not ahead of us. It has already happened. Philip Kotler The learning objectives: What is Market? What is Marketing and marketing…

Slide 1 Slide 2 Chapter 1 Understanding Marketing The future is not ahead of us. It has already happened. Philip Kotler Slide 3 2 The learning objectives: What is Market?…

1.Objectives Course Organization Tasks of Marketing Major Concepts & Tools of Marketing Marketplace Orientations Marketing’s Responses to New Challenges©2000 Prentice…

What is a Market? Necessary Conditions Types of markets Defining Marketing Marketing is the process of ascertaining consumer needs, converting them into a product or service…

Marketing in the New Economy: Beyond Product and Service. Think of Customer Value Asep Hermawan Trisakti University Chapter Questions Why is marketing important? What is…

©2000 Prentice Hall Objectives  Scope of Marketing  Tasks of Marketing  Major Concepts & Tools of Marketing  Marketplace Orientations  Evolution  Marketing’s…

Slide 1 Slide 2 Objectives Course Organization Tasks of Marketing Major Concepts & Tools of Marketing Marketplace Orientations Marketing’s Responses to New Challenges…

Slide 1 Authentication choices! Vincent van Kooten: Business Sales Manager Benelux Distributed by http://be.noxs.com/ - [email protected]@be.noxs.com Slide 2 Agenda…

Chapter 1 Understanding Marketing The future is not ahead of us. It has already happened. Philip Kotler * The learning objectives: What is Market? What is Marketing and marketing…

Objectives Course Organization Tasks of Marketing Major Concepts & Tools of Marketing Marketplace Orientations Marketingâs Responses to New Challenges Course/Text Organization…